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Planning Tools or Techniques
General Framework
Discuss the Planning function in the context of the work of the manager. Illustrate with a case study.
Individual Components
Each member of the team is to choose one of these techniques and explain the technique through the use of an example.
1. Budgets and Forecasts
2. PERT
3. Gannt Charts
Assignment 5: International Marketing Plan Imagine that you are a senior manager for one of the following companies: • Apple • Burger King • Nike • General Mills
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