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In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th
Consumer mind is black box. Discuss
how to draw consumer profile of a typical buyer of ray ban?
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