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understand concepts with examples of need,want,demand
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
factors influecing product mix
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
Question 1 Describe the phases in the evolution of retail market 2 What are the tasks handled by a project manager to effectively manage a project 3 What are the relevant
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Explain Marketing Strategy for market leaders with example.
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