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Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
What are the parts of Convenience Goods? These are further divided within two goods: a. Staple convenience goods. All goods are consumed there by most people every day (for
rs. 50 a vibrant nail paint 10 ml
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
what are the types of line streching? give its examples
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
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