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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych
what is competitor analysis
pest analysis of any sbu
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
how a person make a decision before puchase a car and effect the decision making proces
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
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