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Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
understand concepts with examples of need,want,demand
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
I need your experience in Facebook issue. I’m trying to add my credit card to do advertisement for one of my post. Unfortunately, Facebook is blocked my payments and stop any money
Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
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