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Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
suppliers of a hotel have
What is test marketing and various approaches followed by FMCG companies
Defffinition of concepts of marketing
The portfolio of products that a given organization produces for market consumption is the product mix.
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
PEST ANALYSIS IN AN ENGINEERING FIRM
remidies or green marketing
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