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how the hotel industry use 7ps
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
how to make a project report in software development organisation?
Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
what are thepproaches used by FMCG companies in test marketing?
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
difference between marketing efficiency and marketing effectiveness
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011. Interest is paid annually on December 31. The market rate of interest on this dat
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