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Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
how can we calculate pricing
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
describe different stages of channel design process
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi
Factors influencing pricing decisions
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