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What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Illustrate about the Nature of the Company A firm having enough financial resources can afford to its own a distribution force and retail outlet, both. However most business fi
What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
I need your experience in Facebook issue. I’m trying to add my credit card to do advertisement for one of my post. Unfortunately, Facebook is blocked my payments and stop any money
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
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