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Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
consumermind is a black box - discuss.
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
various approches of test marketing in FMCG
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
What is difference between value proposition and positioning
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
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