Personal selling, Marketing Management

Assignment Help:

Personal selling:

Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well trained and competitive sprited salesman can be an effective communication medium. His knowledge about the product, this degree of his familiarity with the customer, whether he is handling a new customer or an established customer, the degree of his involvement in the company he is representing, the level of his motivation and his own convictions about the quality and performance standards of the product will be the determining factors in his role as a communicator.

According to the American marketing association, "the personal selling is "the personal or impersonal process of accessing and or persuading a prospective customer to buy a commodity or service or to act favourable upon an idea that has commercial significance to the seller".

Accordint to the Wright,"salesmanship is the process whereby the seller ascertion and activites the needs or wants of the buyer and satisfies these needs of both the buyers and the seller".

Thus, personal selling involves oral presentation in conservation with the one or more prospective buyer for the purpose of making sales. The purpose of the personal selling is to bring the right products into contact with the target right customers, and the make certain that ownership transfers take place.


Related Discussions:- Personal selling

Role of the salesman, Role of the salesman: 1.       Diagnostic: th...

Role of the salesman: 1.       Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his

Enumerate in detail about the communication process, Enumerate in detail ab...

Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di

Product assignment, You are actually a product. Like all products, "you" mu...

You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv

What is brand personality, What is Brand Personality? Brand Personali...

What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly

Identify the knowledge needs of an organisation, Question 1: (a) ‘Know...

Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of

What is local marketing, What is Local Marketing? Local Marketing: ...

What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual

Buying decision process, with reference to the purchase of a new television...

with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi

What is marketing audit in mive, What is marketing audit in MIVE? Mar...

What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio

Value, what is modern and traditional value delivery approach???

what is modern and traditional value delivery approach???

What are the economics circumstances in consumer behaviour, What are the ec...

What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd