Personal selling, Marketing Management

Assignment Help:

Personal selling:

Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well trained and competitive sprited salesman can be an effective communication medium. His knowledge about the product, this degree of his familiarity with the customer, whether he is handling a new customer or an established customer, the degree of his involvement in the company he is representing, the level of his motivation and his own convictions about the quality and performance standards of the product will be the determining factors in his role as a communicator.

According to the American marketing association, "the personal selling is "the personal or impersonal process of accessing and or persuading a prospective customer to buy a commodity or service or to act favourable upon an idea that has commercial significance to the seller".

Accordint to the Wright,"salesmanship is the process whereby the seller ascertion and activites the needs or wants of the buyer and satisfies these needs of both the buyers and the seller".

Thus, personal selling involves oral presentation in conservation with the one or more prospective buyer for the purpose of making sales. The purpose of the personal selling is to bring the right products into contact with the target right customers, and the make certain that ownership transfers take place.


Related Discussions:- Personal selling

Designing a physical distribution system, Question 1: A new brand of so...

Question 1: A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cl

What are the advantages of licensing in marketing, What are the advantages ...

What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio

LA Galaxy case study, 1)What is the LA Galaxy "product"? 2)Which of the sev...

1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising

Evaluation of advertising media - newspaper, Q. Evaluation of Advertising M...

Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l

Who is part of this buying decision, Who is part of buying decision? W...

Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib

What are the types of sales promotion strategies, What are the types of sal...

What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul

Henry Assael Model of buying decision behaviour, explain Henry Assael Model...

explain Henry Assael Model of buying decision behaviour along with diagram

What are the ways devised in competition by theodore levitt, What are the w...

What are the ways devised in competition by Theodore Levitt? Several of the ways devised in words of Theodore Levitt to outsmart the competition are as: a. Be a customer led

Marketing, what are ten important things needed for marketing to take place...

what are ten important things needed for marketing to take place?

What are views of management philosophers about marketing, What are views o...

What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd