Personal selling, Marketing Management

Assignment Help:

Personal selling:

Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well trained and competitive sprited salesman can be an effective communication medium. His knowledge about the product, this degree of his familiarity with the customer, whether he is handling a new customer or an established customer, the degree of his involvement in the company he is representing, the level of his motivation and his own convictions about the quality and performance standards of the product will be the determining factors in his role as a communicator.

According to the American marketing association, "the personal selling is "the personal or impersonal process of accessing and or persuading a prospective customer to buy a commodity or service or to act favourable upon an idea that has commercial significance to the seller".

Accordint to the Wright,"salesmanship is the process whereby the seller ascertion and activites the needs or wants of the buyer and satisfies these needs of both the buyers and the seller".

Thus, personal selling involves oral presentation in conservation with the one or more prospective buyer for the purpose of making sales. The purpose of the personal selling is to bring the right products into contact with the target right customers, and the make certain that ownership transfers take place.


Related Discussions:- Personal selling

Matlab help, [X,D] = eig(A) given X and D find A

[X,D] = eig(A) given X and D find A

Use of cross-functional business processes, (a) How can a firm's security ...

(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr

Advertisement and society marketing, What significant points are covered in...

What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie

What is product strategy development, What is Product Strategy Development?...

What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external

Implement the product development strategy, Question: a. With referenc...

Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o

Organization behaviour, 1. Whom do you think Rajender will eat with? Why?

1. Whom do you think Rajender will eat with? Why?

How is evaluation and selection important in decision making, How is evalua...

How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select

Inbound logistic, what are the inbound logistic,operation,out bound logisti...

what are the inbound logistic,operation,out bound logistic in service industry

Probability, how to solve problems involving conditional statement

how to solve problems involving conditional statement

Factors affecting overall marketing strategies, Factors affecting overall m...

Factors affecting overall marketing strategies : 1.       Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd