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Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
definition of brand
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
considering the concept of product life cycle, where would you put video games in their life cycle
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