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Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
role of marketing an organization and society
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
what is the primary activity
Characteristics of Sellings oriented concept of marketing, Marketing Management
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
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