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importance of product differentiation
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
excircle?
How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
select a company and explain th marketing mix
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
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