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Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
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