Performance management scenario, Strategic Management

Assignment Help:

You are Pam, Vice President of Marketing for Superior Products, Inc.
You joined the company two months ago, replacing an individual who hadbeen the VP of Marketing for the company for the last 17 years.
The CEO for the company changed in the last 6 months.
The CEO and Senior Leadership team has made it very clear to you thatthe company's strategic objectives have changed drastically given serious global competition and that you have been hired to drive a strategic marketing strategy to support the company's overall strategic objectives.
You have spent the first two months on the job, listening, learning, getting to know people in your organization and the company in general, as well as key customers, suppliers, etc.
Your organization consists of 8 Regional Marketing Directors scattered around the globe, as well as a Senior Director of Advertising and Promotions, A Trade Show Manager, and other support staff.
Your total Marketing organization globally is 137 people.
Your predecessor left prior to you arriving and you had no opportunity to talk with him.

Your initial assessment of the culture of your organization and really that of the company is one of "go along, get along" - very respectful, and polite and clearly non-confrontational. In fact you have learned that no one ever takes exception to anything. This appears to not only be true for your organization, but also is what you have observed with some members of the Senior Leadership team as well as your peers across the business. You have learned that no one is really held accountable, that when organizational or individual objectives have not been met, that the approach has been to find reasons outside of one's control as the reason, and leadership has gone along with that approach.

In spite of what appears to be a lack of accountability, the company has continued to be profitable, and has maintained a fairly large market share for most of its products.
As you reviewed the individual performance records of your direct reports and their directs, you have found that with only two exceptions that everyone was rated as either meeting or exceeding expectations, and in several cases, rated in the exceptional performance category.
You also found that there were little if any comments and discussion regarding areas for improvement or any development plans.
You asked the HR Partner supporting your group about what development actions had been taken for your people in recent years and you discovered that many had gone to a wide variety of external training programs, and a couple leaders were enrolled in completion of their master level degrees. You discovered, however, that many of the external programs had little and some cases no relevance to the business or the skill and knowledge development of your people in relation to their jobs.

Related Discussions:- Performance management scenario

Problems of pursuing only profit objectives, Q. Problems of pursuing only p...

Q. Problems of pursuing only profit objectives? - Conflict with other stakeholder goals for example customers will want a better service and not want to pay anymore, a better s

What is the net cash flow for each year, Net Present Value (NPV) analysis i...

Net Present Value (NPV) analysis is a method of calculating the expected net monetary gain or loss from a project by discounting all expected future cash inflow and outflow to the

Three ways of sustaining competitive , Three ways of sustaining competitive...

Three ways of sustaining competitive benefit are? Ans) differentiation, Price-based strategies and lock-in

What is transfer pricing, Q. What is Transfer Pricing? A transfer price...

Q. What is Transfer Pricing? A transfer price is a price charged for goods or services provided internally between divisions or departments in the same group or company. Tran

Prepare the table showing net profit and residual income, Question: A l...

Question: A large conglomerate with diverse business activities is currently considering whether it should commence Project X and has gathered the following data: Project X

What makes a strategy a winner, What Makes a Strategy a Winner? 1. T...

What Makes a Strategy a Winner? 1. Three questions are used to examine the merits of one strategy versus other & distinguish a winning strategy from a losing or mediocre str

Describe hopwood’s social controls, Q. Describe Hopwood’s Social controls? ...

Q. Describe Hopwood’s Social controls? Group norms, staff culture and social interaction can control what is acceptable and unacceptable behaviour, it also can determine accept

Describe porters five forces model, Question 1: a. Define strategic man...

Question 1: a. Define strategic management and how it can be applied in an organisation. b. When a company needs to adapt to change, what are the key strategic management qu

What are the essential qualities of negotiators, Question 1: (i) Critic...

Question 1: (i) Critically evaluate this statement: "Disputes can be resolved through use of interest-based negotiations only" (ii) Discuss the prerequisites necessary fo

G.e matrix , application of g.e matrix

application of g.e matrix

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages