Performance management scenario, Strategic Management

Assignment Help:

You are Pam, Vice President of Marketing for Superior Products, Inc.
You joined the company two months ago, replacing an individual who hadbeen the VP of Marketing for the company for the last 17 years.
The CEO for the company changed in the last 6 months.
The CEO and Senior Leadership team has made it very clear to you thatthe company's strategic objectives have changed drastically given serious global competition and that you have been hired to drive a strategic marketing strategy to support the company's overall strategic objectives.
You have spent the first two months on the job, listening, learning, getting to know people in your organization and the company in general, as well as key customers, suppliers, etc.
Your organization consists of 8 Regional Marketing Directors scattered around the globe, as well as a Senior Director of Advertising and Promotions, A Trade Show Manager, and other support staff.
Your total Marketing organization globally is 137 people.
Your predecessor left prior to you arriving and you had no opportunity to talk with him.

Your initial assessment of the culture of your organization and really that of the company is one of "go along, get along" - very respectful, and polite and clearly non-confrontational. In fact you have learned that no one ever takes exception to anything. This appears to not only be true for your organization, but also is what you have observed with some members of the Senior Leadership team as well as your peers across the business. You have learned that no one is really held accountable, that when organizational or individual objectives have not been met, that the approach has been to find reasons outside of one's control as the reason, and leadership has gone along with that approach.

In spite of what appears to be a lack of accountability, the company has continued to be profitable, and has maintained a fairly large market share for most of its products.
As you reviewed the individual performance records of your direct reports and their directs, you have found that with only two exceptions that everyone was rated as either meeting or exceeding expectations, and in several cases, rated in the exceptional performance category.
You also found that there were little if any comments and discussion regarding areas for improvement or any development plans.
You asked the HR Partner supporting your group about what development actions had been taken for your people in recent years and you discovered that many had gone to a wide variety of external training programs, and a couple leaders were enrolled in completion of their master level degrees. You discovered, however, that many of the external programs had little and some cases no relevance to the business or the skill and knowledge development of your people in relation to their jobs.

Related Discussions:- Performance management scenario

Theories, what are the theories that can be applied at different levels of ...

what are the theories that can be applied at different levels of a business? i.e. Firm Level, Industry level and global level

Develop a performance measurement system, Q. Recommended process to develop...

Q. Recommended process to develop a performance measurement system 1. Senior management need to determine a clear vision of the change that will be required and demonstrate c

What do you mean by dividend cover, Q. What do you mean by Dividend cover? ...

Q. What do you mean by Dividend cover? Dividend cover Dividend cover = Profit available to ordinary shareholders (PAT) / Annual dividend (no. of times) Or = EPS/Divi

Discuss the key activities of the strategic manageme, Discuss the key activ...

Discuss the key activities of the strategic management process. Explain why it is important for managers to recognise the interdependent nature of these activities.

Knowledge management techniques, Bert's Bonsai sells Bonsai plants, tools a...

Bert's Bonsai sells Bonsai plants, tools and materials to cultivate them, and literature in book and magazine form. An early adopter of electronic records, they are still happily u

Business strategy and operation strategy, what is the relationship between ...

what is the relationship between business strategy and operation strategy?

Genentech after the acquisition by Roche, apply a five forces analysis how ...

apply a five forces analysis how would you describe Genentech competitive position

Define managerial process of crafting & executing strategy, Define Manageri...

Define Managerial Process of Crafting & Executing Strategy the managerial ins & outs of crafting & executing company strategies. Special thought is given to management's direc

Mensa, Mensa

Mensa

Explain the reliability centred maintenance approach, Question: (a) The...

Question: (a) The prevailing business environment is continuously changing with respect to the emerging complexities in the development and use of new equipment, technologies a

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages