Performance management scenario, Strategic Management

Assignment Help:

You are Pam, Vice President of Marketing for Superior Products, Inc.
You joined the company two months ago, replacing an individual who hadbeen the VP of Marketing for the company for the last 17 years.
The CEO for the company changed in the last 6 months.
The CEO and Senior Leadership team has made it very clear to you thatthe company's strategic objectives have changed drastically given serious global competition and that you have been hired to drive a strategic marketing strategy to support the company's overall strategic objectives.
You have spent the first two months on the job, listening, learning, getting to know people in your organization and the company in general, as well as key customers, suppliers, etc.
Your organization consists of 8 Regional Marketing Directors scattered around the globe, as well as a Senior Director of Advertising and Promotions, A Trade Show Manager, and other support staff.
Your total Marketing organization globally is 137 people.
Your predecessor left prior to you arriving and you had no opportunity to talk with him.

Your initial assessment of the culture of your organization and really that of the company is one of "go along, get along" - very respectful, and polite and clearly non-confrontational. In fact you have learned that no one ever takes exception to anything. This appears to not only be true for your organization, but also is what you have observed with some members of the Senior Leadership team as well as your peers across the business. You have learned that no one is really held accountable, that when organizational or individual objectives have not been met, that the approach has been to find reasons outside of one's control as the reason, and leadership has gone along with that approach.

In spite of what appears to be a lack of accountability, the company has continued to be profitable, and has maintained a fairly large market share for most of its products.
As you reviewed the individual performance records of your direct reports and their directs, you have found that with only two exceptions that everyone was rated as either meeting or exceeding expectations, and in several cases, rated in the exceptional performance category.
You also found that there were little if any comments and discussion regarding areas for improvement or any development plans.
You asked the HR Partner supporting your group about what development actions had been taken for your people in recent years and you discovered that many had gone to a wide variety of external training programs, and a couple leaders were enrolled in completion of their master level degrees. You discovered, however, that many of the external programs had little and some cases no relevance to the business or the skill and knowledge development of your people in relation to their jobs.

Related Discussions:- Performance management scenario

Strategy development processes-vision and mission, Strategy development pro...

Strategy development processes Vision and mission statements There was no announcement about Aldi's mission statement, but it's vision relates to offer its customers in

Explain the importance of strategy development, Question 1: Custom Wine...

Question 1: Custom Wine Colorado Glasses of Leadville, Colorado, has just collected data from 75 defects from the day's production. a) As quality expert, you decide to con

Environmental appraisal, introduction

introduction

Steady state system, Consider a community dining style restaurant such as B...

Consider a community dining style restaurant such as Benihana of Tokyo. Assumptions are as follows: When you admit a customer to the bar, the customer is assured a seat in th

Statistics, #quesSome of its important characteristics are given below: St...

#quesSome of its important characteristics are given below: Statistics are aggregates of facts. Statistics are numerically expressed. Statistics are affected to a marked extent by

Illustration of extrinsic reward, Q. Illustration of extrinsic reward? ...

Q. Illustration of extrinsic reward? Monetary reward is an illustration of extrinsic reward and considered as the most important of all 'hygiene factors' according to Frederick

Three stage transformation model of inputs, Product manufacturing operation...

Product manufacturing operations can be described as a three stage transformation model of inputs. Inputs Inputs are intangible. Unlike a traditional product, a servic

Prepare a brief on decision making, Question 1 "Use anger correctly and...

Question 1 "Use anger correctly and improvements will happen!" To what extent this statement is true? Question 2 Company "Great Success" wishes to train its staffs o

Define strategic management, QUESTION 1 Strategic Management is current...

QUESTION 1 Strategic Management is currently the core of business policy discipline everywhere (a) Define Strategic Management (b) Write short notes on the four important

Week 2 Question 1, Due Date: 24 Oct 12 by 10 a.m. Prepare an analysis of a ...

Due Date: 24 Oct 12 by 10 a.m. Prepare an analysis of a Fortune 500 company that you find interesting using the 2011 list at CNNMoney, You">http://money.cnn.com/magazines/fortune/

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages