Performance management scenario, Strategic Management

Assignment Help:

You are Pam, Vice President of Marketing for Superior Products, Inc.
You joined the company two months ago, replacing an individual who hadbeen the VP of Marketing for the company for the last 17 years.
The CEO for the company changed in the last 6 months.
The CEO and Senior Leadership team has made it very clear to you thatthe company's strategic objectives have changed drastically given serious global competition and that you have been hired to drive a strategic marketing strategy to support the company's overall strategic objectives.
You have spent the first two months on the job, listening, learning, getting to know people in your organization and the company in general, as well as key customers, suppliers, etc.
Your organization consists of 8 Regional Marketing Directors scattered around the globe, as well as a Senior Director of Advertising and Promotions, A Trade Show Manager, and other support staff.
Your total Marketing organization globally is 137 people.
Your predecessor left prior to you arriving and you had no opportunity to talk with him.

Your initial assessment of the culture of your organization and really that of the company is one of "go along, get along" - very respectful, and polite and clearly non-confrontational. In fact you have learned that no one ever takes exception to anything. This appears to not only be true for your organization, but also is what you have observed with some members of the Senior Leadership team as well as your peers across the business. You have learned that no one is really held accountable, that when organizational or individual objectives have not been met, that the approach has been to find reasons outside of one's control as the reason, and leadership has gone along with that approach.

In spite of what appears to be a lack of accountability, the company has continued to be profitable, and has maintained a fairly large market share for most of its products.
As you reviewed the individual performance records of your direct reports and their directs, you have found that with only two exceptions that everyone was rated as either meeting or exceeding expectations, and in several cases, rated in the exceptional performance category.
You also found that there were little if any comments and discussion regarding areas for improvement or any development plans.
You asked the HR Partner supporting your group about what development actions had been taken for your people in recent years and you discovered that many had gone to a wide variety of external training programs, and a couple leaders were enrolled in completion of their master level degrees. You discovered, however, that many of the external programs had little and some cases no relevance to the business or the skill and knowledge development of your people in relation to their jobs.

Related Discussions:- Performance management scenario

Activities in strategic management process, a) identify and explain the key...

a) identify and explain the key activities in the strategic management process. b) why do businesses need to go international .?

Explain activity based management, Q. Explain Activity based management? ...

Q. Explain Activity based management? Activity based management (ABM) is about satisfying customers whilst making fewer demands on internal resources. The aim is that once cos

Bus 475, i need immediate help with an assignment, can anybody help.

i need immediate help with an assignment, can anybody help.

Successful business teams, 1 Explain the characteristics of successful busi...

1 Explain the characteristics of successful business teams 2 Explain the importance of team roles in successful business teams 3 Examine the value of using theoretical models whe

Product and experience analysis, Product and experience analysis: The p...

Product and experience analysis: The product under research is Hotel Arpanaa, a holistic hotel located at Tiruvanamalai, India. It is a holitel that offers holistic experience

Scope and nature of Knowledge-and-Information-System, i need some template ...

i need some template on the above statement

Strategic planning, advantages and disadvantages of strategic planning

advantages and disadvantages of strategic planning

Free cash flows, Free cash flows can be arrived at by using the following c...

Free cash flows can be arrived at by using the following calculation Operating profit before interest and tax (PBIT) + Depreciati

What techniques would you use, Question 1: "Sometimes conflicts escalat...

Question 1: "Sometimes conflicts escalate, the atmosphere becomes charged with anger, frustration, resentment, mistrust, hostility, and a sense of futility....in such a confli

Stategic management, Critically evaluate the future plans of AEL

Critically evaluate the future plans of AEL

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages