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Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
Q. Explain about Specific personality traits? Specific personality traits Innovativeness Dogmatism Social character Materialism Compulsiveness 1. Inn
Explain the steps involved in a research process.
Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p
This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
Denomination of Export Contracts: All export contracts and invoices shall be denominated in freely convertible currency and export proceeds shall be realised in freely convertible
Prescribed Period: The amount representing the full export value of the goods exported shall be realised and be paid to the authorised dealer when it is due. The amount should be
Q. Nature of personality that influence consumer behaviour? The study of personality discloses three distinct aspects: Personality reproduce individual differences Pe
Free Exports: All goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of Exports or any other provision of this poli
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