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a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
Brand analysis of Reebok In the research paper, the problems faced by Reebok which are associated to 4 different marketing mixes are analyzed and the reasons behind these prob
Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t
Assess the current strategy: 1. Does the current strategy strengthen the feedback processes driving growth? Yes, the current strategy strengthens some of the feedback pro
Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such
SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.
Explain importance of Research in business decision making? Ans: Significance of Research in Business Decision Making The role of research has significantly increase
What makes Santro click? "The consumer", says Subbu (Director marketing and soles, Hyundai) He believes that the way to a consumer's mind is thought his heart so all product launch
Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch
Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a
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