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It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
approches of test marketing in FMCG
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
explain the various approaches that are followed by FMCG companies in test marketing.
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