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You are required to provide an essay or report of approx 500 words or less (excluding attachments and references), accompanied by relevant calculations, in MS Word orPDF format accompanied by the Relevant Coversheet (provided). The style of your essay or report is not important provided your ideas, arguments and/or recommendations etc are clear and understandable and properly referenced using a accepted reference technique.
An effective budget converts the goals and objectives of an organization into data. The budget serves as a blueprint for management's plans. The budget is also the basis for control. Management performance can be evaluated by comparing actual results with the budget.
Thus, creating the budget is essential for the successful operation of an organization. Finding the resources to implement the budget - that is, moving from a starting point to the ultimate goal - requires the extensive use of human resources. How managers perceive their roles in the process of budgeting is important to the successful use of the budget as an effective tool for planning, communicating, and controlling. Required:
Discuss the behavioural implications of planning and control when a company's management employs:
Illustrate your discussion with reference to your report to Paulo Farmer in Part C, discussing how Paulo might respond to the various outcomes of Part C if the budget had been imposed and contrast that with how he might respond (if differently) had the budget been prepared using a participative budgetary approach.
Question: (a) (i) Introduction and development- negative cash flows, low turnover, large overheads due to marketing expenses, marketing mix includes sales promotion.
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