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Pamphlets-binding policy for libraries:
Pamphlets are paper covered materials of fewer than fifty pages. Most libraries collect pamphlets and if these materials are to be used effectively and efficiently, considerable attention must-be given to their proper care. They may be treated in several ways. One of the earlier methods was to bind a suitable number of these pamphlets into a book form. This practice is not at all satisfactory from the point of arrangement, although it has the primary advantage of ease of handling and economy. Another practice is to place pamphlets in vertical files, boxes or envelops or wire-staple them into manila covers. Another alternative is to use modern suspension filing system. This method has the great advantage of permitting very close subdivision, of giving visual indexing. The decision as to which method a library should follow, depends upon the emphasis given to preservation of pamphlet materials, upon the nature of the pamphlets and also the size of the pamphlet collection. Handling of special material needs careful consideration. The specifications have to be clearly spelt out. Technical reports have to be stored in some form of pamphlet or storage boxes. As standards and specifications and some other materials, are subjected to frequent revision they require some form of loose binding.
Product development cycle All products under development typically follow the cycle of market place-to-market place. The development starts with identification of a product in
What is promotional Mix? Mention and explain the elements of promotional mix?
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