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Question:
(a) You have been requested by your CEO to organize a news conference. Show how you would organize same.
(b) If you expect to have success issuing news releases that are likely to be considered for placement, what should you ensure?
(c) You've been asked to work with marketing and research people on introducing a new product that's been in the pipeline for at least a year. In addition to writing a new release that announces the new product, you suggest that a news conference be held where you'll handout a media kit. What are included in the media kit?
Henry Assael Model of buying decision behavior along with thediagram
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
remidies or green marketing
consumer profile of typical buyer of rayban
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors
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