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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
Problem 1 Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience. Pro
The Kardex System: This system was introduced by the Remington Rand of India, Ltd. It is a type of visible record system maintained in a steel filing cabinet. Each unit cabine
Question: (a) Change has become an inevitable feature of organisational life in today's competitive business world. Change can manifest itself in two forms. It can either simpl
Question 1 Explain any five differences between Tariff and Non-tariff Barriers Question 2 What is a trade policy? Explain arguments in favour of Free Trade Question
Pamphlets-binding policy for libraries: Pamphlets are paper covered materials of fewer than fifty pages. Most libraries collect pamphlets and if these materials are to be use
QUESTION 1 According to Archie Caroll, explain the four levels of corporate social responsibility. How far is the model relevant to the Mauritian context? Use appropriate examp
Question 1: You have just been appointed as Food & Beverage Controller of a major Food & Beverage operation within a medium-size hotel. Explain in detail the various areas you
Choice of an inner form for a library catalogue: As can be seen from the foregoing discussions of the inner forms of a library catalogue, no particular inner form would effect
LIBRARY FURNITURE IN PHYSICAL PLANNING OF LIBRARY IN LIBRARY MANAGEMENT Just as a library building is a specialised structure with specific functions, the furniture for a li
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