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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR. b) Describe how PR is distinguished from i. Advertising ii. Marketing iii. Sales pr
CHARACTERISTICS OF RESEARCH TOOLS: An ideal measuring instrument is one which results in measures that are relevant, accurate objective, sensitive and efficient. Measures wh
THE REFERENCE SOURCES/ BOOKS: A basic question arises then when we start discussing reference books, that is what books and other materials a reference library should stock an
Purpose of information: A researcher needs information for three purposes. To keep up with new developments in his area of interest; To get acquainted with the state-o
Question Assume a large manufacturing company implemented both an ERP system and a Web ordering system. Develop a process map of the steps needed to fill a Web order. Be sure t
Question 1 Explain the characteristics of investment. Differentiate between investment and speculation. Question 2 What do you understand risk and measurement of ris
Question: "According to Lewin, change underlies the modification of those forces that keep a system's behaviour stable" (a) Why do people in organisations at times prefer t
MAINTENANCE WORK AND MANAGEMENT: Of all the functions in a library, the maintenance work is the least discussed in professional literature. However, the importance of mainten
QUESTION 1 Briefly explain how the following schools of thought contributed to Psychology (a) Psychoanalysis (b) Behaviourism (c) Cognitive approach (d) Humanistic/
Question 1 The NCDEX trading system provides a fully automated screen based trading for futures commodities on basis of nationwide online monitoring and surveillance mechanism. De
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