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Question:
Operations strategies are developed to ensure managers deliver goods or services that are better, cheaper and more responsive to customer needs. Comment on any three of the following factors that can affect an organisation's operations strategy:
(i) Globalisation (ii) Legislation (iii) Marketing mix (iv) Costs (v) Quality
Discuss why variable pay-for-performance plans have become popular and what elements are needed to make them successful.
George Johnson recently inherited a large sum of money; he wants to use a portion of this money to set up a trust fund for his two children. The trust fund has two investment optio
What constitutes "operations" at (a) a bank, (b) a retail store, (c) a hospital, (d) a cable TV company
What has contributed to the success of galanz?
The marketing team presents a children's cereal brand manager with "Less Sugar" ad campaign for three of her brands. Large print and dynamic type on the package exclaiming "75% LES
Prepare a SWOT analysis for long-term strategic planning at Sigma Marketing
Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market? Do you think a similar strategy with a viral marketing ca
minimise the operation procedure
Explain David McClelland's "Three Needs Theory"
What is the difference between the concepts of design quality and conformance design? Give examples to compare/contrast the two concepts.
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