Organisation of ad-agency on group basis, Marketing Management

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Q. Organisation of Ad-Agency on Group Basis?

For effective supervision of a variety of advertising departments and there functions different advertising departments are classified in groups and then a particular group is given the authority and responsibility to manage the functions related to the group. The main groups in advertising organizations are related to:-

i) Planning of Advertising

ii) Preparation of Advertisement.

iii) Placement and Execution of Advertising.

iv) Marketing Services.

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