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Q. Organisation of Ad-Agency on Group Basis?
For effective supervision of a variety of advertising departments and there functions different advertising departments are classified in groups and then a particular group is given the authority and responsibility to manage the functions related to the group. The main groups in advertising organizations are related to:-
i) Planning of Advertising
ii) Preparation of Advertisement.
iii) Placement and Execution of Advertising.
iv) Marketing Services.
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
briefly explain the trend?
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
What are the components of value delivery? Use practical examples to illustrate your knowledge.
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
Customers in this market could be segmented in a variety of ways. The product/service could be targeted to a number of different market segments and marketers could develop a vari
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
why do we need marketing segmenttion
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