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Q. Organisation of Ad-Agency on Group Basis?
For effective supervision of a variety of advertising departments and there functions different advertising departments are classified in groups and then a particular group is given the authority and responsibility to manage the functions related to the group. The main groups in advertising organizations are related to:-
i) Planning of Advertising
ii) Preparation of Advertisement.
iii) Placement and Execution of Advertising.
iv) Marketing Services.
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Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
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