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Q. Organisation of Ad-Agency on Group Basis?
For effective supervision of a variety of advertising departments and there functions different advertising departments are classified in groups and then a particular group is given the authority and responsibility to manage the functions related to the group. The main groups in advertising organizations are related to:-
i) Planning of Advertising
ii) Preparation of Advertisement.
iii) Placement and Execution of Advertising.
iv) Marketing Services.
considering the concept of product life cycle, where would you put video games in their life cycle?
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
explain the varius approaches that are followed by f m c g companies in test marketing
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost
how was the need for this product identified?
How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more
WHAT ARE THE PRODUCT MIX OF LG COMPANY IN REFRIGIRATOR
How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th
3x(squared)=21
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