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Order Winners - Operations Strategy
These are operational capabilities that directly contribute to winning business. They are generally cited as the reasons for the purchase of the product or service. They are therefore core to an organisation' s business strategy. An improvement here may result in generating more business or at least maintaining existing business in the market place. These are usually the basis of choice between competing alternative purchases.
The Managing Director of Beauty Soaps Ltd just visited a soap manufacturing firm in Malaysia and he was immensely impressed by its raw materials stock management System. He wanted
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