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Order Winners - Operations Strategy
These are operational capabilities that directly contribute to winning business. They are generally cited as the reasons for the purchase of the product or service. They are therefore core to an organisation' s business strategy. An improvement here may result in generating more business or at least maintaining existing business in the market place. These are usually the basis of choice between competing alternative purchases.
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Lamda Computer Products competed for and won a contract to produce tow prototype units of a new type of computer that is based on laser optics rather than on electronic binary bits
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