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Order Qualifiers - Operations Strategy
These are not essential to winning business in their own right. They may however, determine the entry level whereby the organisation is considered as a possible supplier. Qualifiers are often features of a product or service. Order qualifiers can become winners however it is more likely that they have the potential to become order losers if they fall beneath the market 'minimum' qualifying level.
air travel on Mountain Airlines for the past 18 weeks was: Week Passengers 1 404 2 410 3 420 4 415 5 412 6 419 7 424 8 433 9 438 10 440 11 446 12 451 13 455 14 460 15 466 16 474 17
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