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Order Qualifiers - Operations Strategy
These are not essential to winning business in their own right. They may however, determine the entry level whereby the organisation is considered as a possible supplier. Qualifiers are often features of a product or service. Order qualifiers can become winners however it is more likely that they have the potential to become order losers if they fall beneath the market 'minimum' qualifying level.
A suburban specialty restaurant has developed a single drive-thru window. Customers order, pay, and pick up their food at the same window. Arrivals follow a Poisson distribution, w
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