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Q. Order Issued by MRTP Commission Regarding Unfair Trade?
Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive and misleading after that it may pass any or more of the following orders:
(i) Cease-and-Desist-Order (Injunction-order): It signifies the deceptive trade practice/ advertisement will be discontinued with immediate effect and it will not be repeated in future.
(ii) Necessary Modification: Commission may perhaps order the advertiser to make necessary changes in the advertisement therefore that it no longer remains deceptive.
(iii) Compensating Damages: Commission may direct the advertiser to recompense the applicant for the damages because of deceptive advertisement.
(iv) Corrective-Advertising: Corrective-advertising necessitate advertiser to rectify past deceptive ads by making appropriate statements in future advertisements. It is a corrective step by the advertiser to take away mis-impressions resulting from earlier deceptive ads given by advertiser. In corrective ads advertisers agree to that the earlier ad was wrong. Corrective advertising is issued to dismiss the impression of consumer about the earlier deceptive advertisements. It will bring explanation to the future customers.
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