Order issued by mrtp commission regarding unfair trade, Marketing Management

Assignment Help:

Q. Order Issued by MRTP Commission Regarding Unfair Trade?

Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive and misleading after that it may pass any or more of the following orders:

(i) Cease-and-Desist-Order (Injunction-order): It signifies the deceptive trade practice/ advertisement will be discontinued with immediate effect and it will not be repeated in future.

(ii) Necessary Modification: Commission may perhaps order the advertiser to make necessary changes in the advertisement therefore that it no longer remains deceptive.

(iii) Compensating Damages: Commission may direct the advertiser to recompense the applicant for the damages because of deceptive advertisement.

(iv) Corrective-Advertising: Corrective-advertising necessitate advertiser to rectify past deceptive ads by making appropriate statements in future advertisements. It is a corrective step by the advertiser to take away mis-impressions resulting from earlier deceptive ads given by advertiser. In corrective ads advertisers agree to that the earlier ad was wrong. Corrective advertising is issued to dismiss the impression of consumer about the earlier deceptive advertisements. It will bring explanation to the future customers.


Related Discussions:- Order issued by mrtp commission regarding unfair trade

Describe the manufacturing process , As discussed in the video lectures for...

As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.

Upward strech, what are the advantages of upward strech

what are the advantages of upward strech

Human resources, employees going on assignment in another culture need to b...

employees going on assignment in another culture need to be aware of their own

Describe influences on consumer behaviour, Question 1: (a) What are th...

Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl

Slope, What is the slope of a line that contains points (2,4) and (-2,-4) ?...

What is the slope of a line that contains points (2,4) and (-2,-4) ?

What is pricing new products, What is pricing new products? Pricing n...

What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat

Describe in detail about sales promotion, Describe in detail about Sales pr...

Describe in detail about Sales promotion   This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr

Dijkstras algorithm, Let the node at which we are starting be called the in...

Let the node at which we are starting be called the initial node. Let the distance of node Y be the distance from the initial node to Y. Dijkstra's algorithm will assign some initi

Difference between selling and marketing, Difference between Selling and Ma...

Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd