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Why do firms segment consumer markets? Enumerate the major segmentation variables and provide real-life examples of segmentation done by firms for their products/services.
B. Using the IT Savvy four types of the CIO (page 146 IT Savvy), choose a type for each of CIO or IT leaders for all of the cases we have reviewed in this class. Give example of w
How might incentives stimulate positive organizational behaviours? Discuss the place of rewards and punishments for organizational members. What is it important to know? What incen
Forecasts for groups of items tend to be less accurate than forecasts for individual items because forecasts for individual items don't include as many influencing factors.
Your company assembles five different models of a motor scooter that is sold in specialty store in the United States. The company uses the same engine for all five models. You have
Compare Google with Facebook. In terms of the five forces of competition, do you feel these companies view one another as competitions? Why or why not?
Q1. Is changing the organization's domain a feasible strategy for coping with a threatening environment? Can you think of an organization in the recent news that has changed its do
Howard Electronics, a small manufacturer of electronic research equipment, has approximately 7,000 items in its inventory and has hired Joan Blasco-Paul to manage its inventory. Jo
Why it is important for marketers to fully understand today's consumer behavior? Explain the factors that influence consumer's buying behavior. Provide at least one or two examples
discuss what do you understand by operations?
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