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Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
explain the various approaches better followed by smcg companies in test marketing?
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
building brand equity
what is creative selling and what are its advantages?
how to do market segmentation
Consumer mind a black box-discus..?
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
considering the concept of product life cycle where would you put video games in their life cycle
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