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Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
i want to add the 7p''s in hotel industry
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
on line marketing
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
what is down market stretch and give some example?
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
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