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Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Question 1: Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar. Question 2: In managerial terms, disc
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
what are thepproaches used by FMCG companies in test marketing?
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif
Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com
Characteristics of Sellings oriented concept of marketing, Marketing Management
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
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