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Give examples of product line strategies.
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
what is upward and downward streching of brands
10 Commandments for Media Consumers is a checklist that gives media consumers the knowledge needed to properly assess mass media communications. The Ten Commandments for Me
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
assignment theory for budgeting decision
With aid of an example of a manufacturer, define segmentation?
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
marketerinvolvment
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
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