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Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
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