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A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no
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Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
differences between selling and marketting
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
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