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OBJECTIVES
After studying this unit, you should be able to:
1. Explain the meaning of exchange rate;
2. Describe various types of exchange risk;
3. Discuss the measurement of exchange risks; and
4. Explain the methods of dealing with foreign exchange risks.
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explain Henry Assael Model of buying decision behavior along with the diagram”.
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Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis
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