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Objective
After studying this unit, you should be able to:
1. Explain the meaning of credit risk;
2. Describe various types of policies issued by ECGC;
3. Explain the principles of ECGC operation;
4. Describe the procedure of taking a policy;
5. Explain the procedure for making a claim; and
6. Explain the financial guarantee provided by ECGC
Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b
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Q. How do customers buy? Research advised that customers go through a five-stage decision-making process in any purchase. This is précised in the diagram below: This mo
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concept of tergeting
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