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Non sampling errors as the name implies are all those errors which occur in different stages of research except in the selection of sampling. Obviously these errors are many and varied. A non sampling error can arise right at the beginning when the problem is defined wrongly. It can also occur in any of the subsequent stage such as in designing a questionnaire non response of the questionnaires in the analysis and interpretation of data etc,
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prepare a list of five products by your family.indicate who is the information gatherer, the influencer, the decision maker, the purchaser and the user
what are the significant factors that have led to the success of shoppers’ stop
Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod
Explain research nature and objectives in addition to types (1)To identify and find solutions to the problems: Research is essential to understand the problem in depth. Fo
What is perception mapping? Does it differ for each product category?
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Amount: The loan amount is decided on the basis of export order and the credit rating of the exporter by the bank. Generally the amount of packing credit will not exceed FOB value
QUESTION 1 Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to ill
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
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