"It's a cross functional business process designed to optimize development activities and customizes to fit business needs. It captures and shares what has worked well in the past and alerts team to avoid past problems. We work with all levels of business; this is crucial for successful implementation and to bring about changes from past experiences"

 Basically, we have made plan to introduce a new and innovative product in the market, for this we have made a team to generate ideas for new product, as new product development process requires a multi functional team. Team will check & review each step of NPD process. It will also review the continuous improvement. Our research and development department will play a major role in the feasibility of ideas.