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Q. Nature of Target Market.
a) Size of market
Small- Personal Selling
Large- Advertising
b) Location as well as Concentration of Customer.
Concentration of the Customer - Personal Selling.
Scattered Customer - Advertising
c) Socio- economic Characteristics of Customers.
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
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