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Q. Nature of Target Market.
a) Size of market
Small- Personal Selling
Large- Advertising
b) Location as well as Concentration of Customer.
Concentration of the Customer - Personal Selling.
Scattered Customer - Advertising
c) Socio- economic Characteristics of Customers.
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
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