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2 enterprises (1 and 2), are in competition with each other by choosing advertising expenditures. The payoff functions of the two enterprises, if enterprise 1 chooses to spend x and enterprise 2 chooses y to spend in market 1, are given by
u1 (x; y) = 1 + (x - y) (2 - 3x)u2 (x; y) = 1 + (y - x) (1 - 3y)
a) What is the best response functions of enterprise 1 and enterprise 2.
b) Suggest the Nash equilibrium levels of expenditures by each enterprise?
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I just order a book and the eReader will not open. It shows opening book, but it will not load. What can I do?
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Now let's continue our discussion about the financial aspects of owning your own business that are part of TCO #7 by considering the idea of "ratio analysis" (Hatten, 2009, p. 215)
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