Name the main marketing communication disciplines or tools, Marketing Management

Assignment Help:

Name the main marketing communication disciplines or tools

There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see EBS Sales Force Management text), public relations and direct marketing. Additionally, there are media in which time and space can be bought or used to deliver messages to target audiences. Appropriate mix of these tools and the choice of media have for a long time been largely predictable. Distinct mixes could be identified for business-to-consumer (b2c) and business-to-business (b2b) audiences.

 


Related Discussions:- Name the main marketing communication disciplines or tools

Define emphasis of marketing to offer product to customers, Define emphasis...

Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl

Marketing, Identify and briefly describe the four trends in the macro marke...

Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry

Co-branding, what is meant by line extension of a product?

what is meant by line extension of a product?

Publicity, Publicity: publicity is a non -personal not paid stimulation of...

Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm

Consumers confound marketers, Identify all the environment factors that can...

Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact

What are requirements to make finished goods for consumers, What are the re...

What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod

Components of Value Delivery, What are the components of value delivery? ...

What are the components of value delivery? Use practical examples to illustrate your knowledge.

Costco Wholesales, Perform an industry analysis detailing how they are over...

Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.

Marketing segmentation concepts , Describe the concept of market segmentati...

Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.

Marketing mix., number of channel levels of panasonic

number of channel levels of panasonic

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd