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A useful matrix for acquisitions is Ansoff Matrix (business strategy knowledge)
Ansoff product/market growth strategies model is a framework for the creation of strategic options an organisation could pursue. It is principally aimed at generating strategic options to provide growth for an organisation.
Existing Product
New Product / Service
Existing Market
Market
Penetration
Product / Service
Development
New Market
Market Development
Diversification
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name, cost ,features and size
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