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various approches in test marketing.
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QUESTION (a) Explain the concept of market efficiency and its importance (b) (i) Discuss the evidence in relation to weak form market efficiency with reference to the empiri
What are the middle management functions? Middle Management: This includes Superintendents, General Managers and Branch managers. Middle management Functions are: 1
process of delegation
"It's a cross functional business process designed to optimize development activities and customizes to fit business needs. It captures and shares what has worked well in the past
What is the role of advertising in an integrated promotional strategy for Dell inc..
Electronic marketing (E-marketing) can be viewed as a new modern business practice associated with buying and selling goods, services, information and ideas via the Internet and ot
b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y pape
QUESTION 1 (a)Explain the following terms; Multi Domestic Strategy, international Strategy and Transnational Strategy. (b) Define right wing totalitarianism with relevant exam
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