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Key concept behind marketing research?
Q: How personal influence of consumer behavior can create Diffusion of Innovation.? Ans: Products be likely to go through a life cycle. Primarily a product is introduced. S
EXPORTS UNDER DEFERRED PAYMENTS : You have learnt that all export proceeds must be surrendered to an authorised dealer within 180 days from the date of shipment. Exporters are r
Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f
Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe
Commercial Perspective : Trade between two business firms located in different countries begins with the conclusion of an export contract. Under the contract, the duty of the expo
Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance Problem 2 Why shou
Q. What is Neo-Freudian theory? This theory tends to highlight the fundamental role of social relationships in the formation and development of personality. Alfred Adler outloo
Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
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