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Multiple Objectives
The sample may vary according to the objective of the research. There may several objectives of marketing research so the sample size may vary as per distinctive objectives. Apart from these objectives statistical variable are also taken into consideration viz, confidence level desired standard deviation and so on. These may also affect the samples size.
Case Study - Research Design RJR Nabisco Ever since the health aspects of smoking became a public issue shortly after world war II the tobacco industry knew there
AI TECHNOLOGY''S CURRENT AND POTENTIAL FUTURE APPLICATIONS
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Type of Measures of Dispersion a. Absolute Measure: The measure of dispersion which is expressed in terms of the units of the observations( e, g, Rupees , metre ,
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Probability and Non Probability Sampling The following s are some of the considerations for the selection of probability an non probability sampling. 1.Sometimes p
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