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Q. Multidimensional performance measurement?
Multidimensional performance indicators recognise that the constant drive to increase profitability can ultimately be self-defeating and that it is imperative that organisations do not put the needs of shareholders above all else. The primary goal of most profit seeking enterprises is to increase shareholder value through increasing profit; however multidimensional approaches recognise that equally important would be the level of customer satisfaction, innovation, quality and morale of the work force, all of these ultimately drive profitability and therefore shareholder value. The benefits in the long-term of using multidimensional frameworks will be improvements to profitability when other performance measures, financial or non-financial, are monitored and used for control purposes.
Protecting and strengthening the organization's position in its present markets by its current products
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