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Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
what you mean by core concept marketing?and types
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
How should Shoppers? Stop develop its demand forecasts?
understand concepts with examples of need,want,demand
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
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