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Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
What factors affect or govern the length of a product life cycle
Define the Education and Occupation in the consumer behaviour. Education and Occupation: Level of educations also affects how decisions are completed. They seed books, e
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
considering the concept of product life cycle, where would you put video games in their life cycle?
What the social factors have most influence on consumers purchasing
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
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