Multi segment approach for selecting target markets, Marketing Management

Assignment Help:

What is Multi Segment Approach for selecting target markets?

Multi segment Approach:

As an organization directs its marketing attempts at two or more segments through developing a marketing mix for every segment. A firm may utilize the multi segment approach after successfully by using the concentration approach onto one market segment and expanding to other segments. Production and marketing cost may be higher with the multi segment approach since it frequently requires a large number of production processes, skills and material as well as several various promotion, distribution and pricing methods.


Related Discussions:- Multi segment approach for selecting target markets

Simultaneous equations, Ari is 3 yrs older than eric. In 3 yrs from now, ar...

Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?

Cannibalization, Assume Clinique expects to sell 3 million ounces of BB cre...

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

Explain the term market research, QUESTION 1 (a) Explain the term Marke...

QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been

What are facilitating participants of distribution channels, What are the f...

What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances

E COMMERCE, APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

What is line modernization in product line, What is Line Modernization in P...

What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth

Marketing - introduction, Marketing Marketing involves the right produ...

Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar

Effect on prices in advertising, Q. Effect on Prices in advertising? E...

Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni

Introduction to market segmentation, Market segmentation Concept and d...

Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd