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What is Multi Segment Approach for selecting target markets?
Multi segment Approach:
As an organization directs its marketing attempts at two or more segments through developing a marketing mix for every segment. A firm may utilize the multi segment approach after successfully by using the concentration approach onto one market segment and expanding to other segments. Production and marketing cost may be higher with the multi segment approach since it frequently requires a large number of production processes, skills and material as well as several various promotion, distribution and pricing methods.
How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
Value proposition of Cadbury dairy milk?
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What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier. Forecasted annual demand for the part is 3200 u
Marketing mix of Dettol Handwash
customer mind is a black box dicuss
differences between selling and marketting
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