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What is Multi Segment Approach for selecting target markets?
Multi segment Approach:
As an organization directs its marketing attempts at two or more segments through developing a marketing mix for every segment. A firm may utilize the multi segment approach after successfully by using the concentration approach onto one market segment and expanding to other segments. Production and marketing cost may be higher with the multi segment approach since it frequently requires a large number of production processes, skills and material as well as several various promotion, distribution and pricing methods.
The product margin is calculated as product sales minus the direct costs of selling the product.
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
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critically analyse diesel''s marketing mix strategies
CUSUMER MIND IS A BLOCK MIND DISCOUSES
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under positioning
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