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What is Multi Segment Approach for selecting target markets?
Multi segment Approach:
As an organization directs its marketing attempts at two or more segments through developing a marketing mix for every segment. A firm may utilize the multi segment approach after successfully by using the concentration approach onto one market segment and expanding to other segments. Production and marketing cost may be higher with the multi segment approach since it frequently requires a large number of production processes, skills and material as well as several various promotion, distribution and pricing methods.
Define nature and impact of change 1. Identify enterprise aims and objectives of the change 2. Identify opportunities for implementation of change within team an
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
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#what is personal selling,direct marketing,exhibitions?
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difference between heavy lift surcharge and long lift surcharge
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