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What is Multi Segment Approach for selecting target markets?
Multi segment Approach:
As an organization directs its marketing attempts at two or more segments through developing a marketing mix for every segment. A firm may utilize the multi segment approach after successfully by using the concentration approach onto one market segment and expanding to other segments. Production and marketing cost may be higher with the multi segment approach since it frequently requires a large number of production processes, skills and material as well as several various promotion, distribution and pricing methods.
factors influecing product mix
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
explain above
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
how should shopper stop develop its demand forecast
various approaches that are followed by FMCG companies test marketing in marketing management
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H
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