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To equip future accountants with the knowledge of integrating the information system of an organization. Outcome: At the completion of the assignment, students should be able
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of
What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
what are the problems with green marketing? And what are there remedies?
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
one primary segmets and two secondary segments
prodact mix of lg company
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