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It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
various approaches of test marketing
#question draw an bcg matrix with an numerical example..
understand the prospects for growth in global services
A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
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