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Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
what are the types of line streching? give its examples
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
what is the sales information systems
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