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Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
Sample work
Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Answer for a caselet
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
Considering the concept of product life cycle, where would you put video games in their life cycle?
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