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Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
Should video game companies continue to alter their products to include other functions, such as e-mail
Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales in d
The product margin is calculated as product sales minus the direct costs of selling the product.
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
differences between selling and marketting
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
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