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The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
1. How do you use the indicators on your car dashboard? It's worth taking a moment to think about how the car's performance (KPIs) is conveyed through the dashboard of the car. Thi
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
what are the examples for ingredient branding?
define marketing .its importance
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
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