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Which of the following is the most important factor in determining a company's unit sales and market share of private-label footwear in a particular geographic region?
a The length of warranties provided to private-label buyers
b The company's bid price
c The appeal of the celebrities signed to endorse the company's footwear
d The number of models/styles comprising the company's product line
e Performance/durability (P/D) ratings
Supply Process Improvements examine the steps of the supply process in Chapter 4 of the text and identify a project where improvements could be made in one or more of the steps.
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