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Modes of Mass Media
Some of the significant representatives of mass media are:
• Print media - initially newspapers and popular magazines; • Radio broadcasting; • Television, and audio-visuals; • Public relations; • Advertising and Advertisements.
We shall examine these with reference to their functions, products, experts and specialists included, and media technology used. The main purpose of this exercise is to identify the reference value of mass media for reference services.
The Tang State Northern Wei 4 th to 6 th century. Semi-nomadic rulers initiated the process towards unification, not rulers in the south. Domestic management patterns: str
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Print Media Among the print media that carry contents of mass communication, the daily newspapers takes the centre postion. Today's newspapers bring out supplements almost
SUBJECT CATALOGUING You will recall from your study of Block l of this course, that a library catalogue constitutes a complete record of the library's collection of documents
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describe in detail the cosmopolitan principle, which Rorty defends, that the list of rights that a society should uphold depends on what is needed for that society to make progress
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CENTRALISED CATALOGUING By centralized cataloguing, we mean the provision of cataloguing service from a central point to several clients. The service may range from a simple
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