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Modes of Mass Media
Some of the significant representatives of mass media are:
• Print media - initially newspapers and popular magazines; • Radio broadcasting; • Television, and audio-visuals; • Public relations; • Advertising and Advertisements.
We shall examine these with reference to their functions, products, experts and specialists included, and media technology used. The main purpose of this exercise is to identify the reference value of mass media for reference services.
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the man without inner life is slave to surrounding
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Scope and Purpose Editors usually state the scope and purpose of the encyclopaedia in the preface and introduction. After proper scanning, the buyers must check a few items in
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