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scope of marketing management
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
define international marketting and furnish its features?
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
how the hotel industry use 7ps
various approches followed by FMCG companies in test marketing
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
market positioning error
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c
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