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Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
Purpose: The purpose of this paper is for the student to reflect on the historical and current image and voice of nursing and the profession of nursing are affected. The student w
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
define international marketting and furnish its features?
various approaches that are followed by fast moving consumer goods companies in test marketing
Draw the typical profile(s) of Shoppers’ Stop customer segmen
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
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