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what is the concept of augmented product
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
why do we need marketing segmenttion
The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
How do I know if the hyperbolas are vertical or horizontal?
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
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