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Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
implementing total quality marketing
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
whats the core concept for marketing
define marketing and marketing management
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
"consumer mind is a Black Box"
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
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