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"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
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Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F
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