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An example explaining all the stages of this process
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
How is building a brand in a business-to-business context different from doing so in the consumer market?
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
Should video game companies continue to alter their products to include other functions, such as email?
LEADERSHIP STYLES OF BILL GATES AND STEVE JOBS
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
three uses of product line stretching
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