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Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
3.2 Explain how distribution of Canon is arranged to provide customer convenience
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT
Consumer mind a black box-discus..?
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
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