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Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
explain service marketing and give a company''s example?
what are the core marketing concepts?
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
various approches followed by FMCG companies in test marketing
the value delivery process
development and marketing core concepts
How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r
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