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Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
various approches followed by FMCG companies in test marketing
What do you mean by product mix .
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
types of corporate branding?
place\distribution
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
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