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Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
What makes Santro click? "The consumer", says Subbu (Director marketing and soles, Hyundai) He believes that the way to a consumer's mind is thought his heart so all product launch
You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the
State the meaning of Research. Introduction: Research is an art of scientific investigation. Research covers search for and retrieval of information for a particular purp
In addition to what has been stated above the followings points must also be observed while defining a research problem: 1.Technical terms and words or phrases with special mean
TYPES OF COVER ISSUED BY ECGC : The covers issued by ECGC can be broadly divided into four groups: i) Standard Policies issued to exporters to protect them against payment risk
Data Analysis Error : An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors
what is marketing
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t
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