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After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1. Explain functions of different kinds of documents needed for perfor
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is
Q. Approaches to belief change exist? Numerous approaches to belief change exist. 1. Change currently held beliefs . It is in general very difficult to attempt to change be
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte
Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom
Is it considered acceptable or bad form to use one e-newsletter address list to send a new newsletter from the same company but since it is a new e-newsletter, the recipients had n
Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti
Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca
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