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Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
Q. Approaches to belief change exist? Numerous approaches to belief change exist. 1. Change currently held beliefs . It is in general very difficult to attempt to change be
What is Descriptive and Analytical Research Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is d
When converting management dilemma into research questions, what issues should be considered and why? Answer A manager when faced with a dilemma is surrounded by numerous
Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
what will be the reaction of a buyer about this price changes?
what is it?
Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to
Q. Explain about Freuds psychoanalytic theory? This theory offers the foundation for the study of motivational research which operates on the premise that human drives are main
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