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considering the concept of product life cycle where would you put video games in their life cycle
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
Marketing mix of Dettol Handwash
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
what is mis
Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
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