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Illustrate why marketing research is important to a firm specially in a competitive market situation
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
consumer mind is a block box
Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
• example of product line strategies
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
2(cosx+cos2x)+sin2x(1+cos2x)=2sinx
facebook service marketing mix
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