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American Express Company and Merrill Lynch and Company use African-American employees to hold workshops and networking receptions in venues such as black museums to attract black investors. Within two years of launching the programme 68 percent of AmEx new business has come from black clients. Lucent Technologies, Marriott International, Federal Express, Xerox, Sun Microsystems, Colgate Palmolive, Merck and Du Pont have at least one minority member on their board of directors and close to one-fifth of officials and managers who are minority group members.
Define the term marketing concept in briefly. The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, want
explain the various elements of the marketing process
Adam's Big Leap Over the past five years or so, Adam has been working as Supervisor for King Burger and considers himself very fortunate to have landed in such a perfect job r
various function of management that constitute process of management
What is free rein or laissez faire in leadership? Free Rein or Laissez Faire: • Leadership leaves subordinates completely to themselves for task achievement. • Exercis
Solar Power Plant: Nowadays, renewable energy sector is growing rapidly as demand of the renewable energy services are increasing rapidly that refers the growth in this sector
QUESTION An area where telecommunication is gaining ground among businesses and academics is video-conferencing. However Video-Phone systems have existed for years, but have no
What is democratic in leadership? Democratic: • Leader consults and discusses, invites suggestions and ideas by subordinates and after that takes decisions. • Increase
QUESTION Instruction- Read the following case study and answer the questions below On a Saturday night at one in the morning Mr and Mrs Samuel, repeated guests of Marriott
A company is considering whether to purchase a piece of land that has come up for sale at a cost of $10 million. Two suggestions have been made for the use of the land. One is to
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