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Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below:
1. consumer promotion: sales promotion directed at consumers may be done with a view to increase the products rate of using among existing consumer or to attract new consumer to the company's product. It may also be under taken to retaliate the competitors sales promotion or other activities.consumer contests may helpful in achievement of marketing objectives such as the following:
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
what are the approaches used by FMCG companies in test marketing?
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.
how should we put all indian factors in a ppt
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
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