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Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below:
1. consumer promotion: sales promotion directed at consumers may be done with a view to increase the products rate of using among existing consumer or to attract new consumer to the company's product. It may also be under taken to retaliate the competitors sales promotion or other activities.consumer contests may helpful in achievement of marketing objectives such as the following:
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
various approaches to test marketing
consumer mind is a black box
How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required
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