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QUESTION
a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relationships with them. Advances in information technology and new digital media are transforming the way direct marketing is performed by companies today". In this context, discuss the role of direct marketing as an IMC element.
b) Using appropriate examples explain the concept of ‘Societal Marketing'.
c) You are a marketing manager for a firm about to launch a new brand of mp3 player. This is the first time that an mp3 player will be promoted - there are no direct competitors. However there are firms selling CD players. Identify the elements of the promotion mix you will use at launch and explain how you will use them
d) Describe the commonly used methods of setting the promotion budget.
How the product line appraisal is important task?
The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
consumer mind is a black box discuss
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
# what are the uncontollable variables you think may affect the segment of your camera
State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others
buying situations
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