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QUESTION
a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relationships with them. Advances in information technology and new digital media are transforming the way direct marketing is performed by companies today". In this context, discuss the role of direct marketing as an IMC element.
b) Using appropriate examples explain the concept of ‘Societal Marketing'.
c) You are a marketing manager for a firm about to launch a new brand of mp3 player. This is the first time that an mp3 player will be promoted - there are no direct competitors. However there are firms selling CD players. Identify the elements of the promotion mix you will use at launch and explain how you will use them
d) Describe the commonly used methods of setting the promotion budget.
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
what is the plc of dettol dishwash?
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
do you think paradigm shifts having taken place in marketing?
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
marketing is a science for the management of a value delivery system
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
what is 7P in marketing management
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