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QUESTION
a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relationships with them. Advances in information technology and new digital media are transforming the way direct marketing is performed by companies today". In this context, discuss the role of direct marketing as an IMC element.
b) Using appropriate examples explain the concept of ‘Societal Marketing'.
c) You are a marketing manager for a firm about to launch a new brand of mp3 player. This is the first time that an mp3 player will be promoted - there are no direct competitors. However there are firms selling CD players. Identify the elements of the promotion mix you will use at launch and explain how you will use them
d) Describe the commonly used methods of setting the promotion budget.
Purpose: The purpose of this paper is for the student to reflect on the historical and current image and voice of nursing and the profession of nursing are affected. The student w
(a) Show one movie genre of particular interest to you and give examples from relevant films to illustrate the conventions used. To what extent do you think that genre conventions
What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
2 calculations
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
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Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych
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