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Q. Message - Source of advertisement?
Message-Source:- Person who converse the message of advertiser to the target audience.
Also known as brand-ambassador instance sport person, film star and winner of beauty contests etc
Instance- ORAL-B toothpaste and brush-dentist give the ad message.
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
three uses of product line stretching
what is the primary activity
A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t
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Various approaches by FMCG companies ..
implementing total quality marketing
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
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