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Q. Message contents of advertisement?
a) What ads. Needs to communicate to targeted audience through advertisement copy.
b) Message is regarding:-
c) High quality of product
d) Low price appeal.
e) Good after sales services
f) Durability of the product.
g) Information's about exchange offers
h) Discount Offer and Festival Offers etc
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
How should Shoppers’ Stop develop its demand forecasts?
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
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