User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Write short notes on risk management, Question 1 What is Flexible Manufact...

Question 1 What is Flexible Manufacturing System (FMS)? How does it help in improving the manufacturing process? Question 2 What is Logical Process Modelling and give the com

the fundamental considerations, a) Explain leadership styles to fit cultur...

a) Explain leadership styles to fit cultural differences and effectively operate in global markets. b) Explain the principal theories of leadership and motivation, and Explain t

Explain the term motivation and its importance, QUESTION 1 (a) Define ...

QUESTION 1 (a) Define the term management and explain its functions? (b) Explain the problem solving and Decision-Making Process? QUESTION 2 (a) Explain the term "m

Interview question for manufacturing or service, Company background informa...

Company background information: which sector and industry (manufacturing or service, public or private) organizational characteristics (large versus small, average age

Balance sheet, last year''s profit and loss account is which catagory ? ass...

last year''s profit and loss account is which catagory ? asset or liability

Procedures and decisions implemented at the workplace, Question 1: One ...

Question 1: One of the basic causes of industrial accidents concerns safety policies, procedures and decisions. (a) Clearly explain what should safety policies, procedures a

Total operations orientation, Attend to machines predominantly only when t...

Attend to machines predominantly only when the machines breakdown ( breakdown maintenance or BM) Breakdown maintenance = BM

Write a short note on information system analysis, Q. Write a short note on...

Q. Write a short note on Information System Analysis? Ans. System analysis is the analysis of the trouble that the organization will try to solve with an information system. It

Features of learning organizations, Problem 1 : (a) ‘New Public Manageme...

Problem 1 : (a) ‘New Public Management' is a set of loosely defined international doctrines that have affected almost all public sector organizations over the past 20 years. W

Audience analysis, Imagine that you have to make an oral presentation on th...

Imagine that you have to make an oral presentation on the features of the EduNext portal to new students of the SMU MBA program. Prepare an outline of the presentation and specify

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd