User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

LEAN BUSINESS, WHAT IS LEAN BUSIBESS?

WHAT IS LEAN BUSIBESS?

Describe the difficulties that you may encounter, Probelm 1: Show the o...

Probelm 1: Show the official roles of the chairperson, the secretary and members before, during and after formal meetings. Probelm 2: Consider that you are the team lea

The benefits of quality standard iso 9000, BC4 is a manufacturer of bedroom...

BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag

the fundamental considerations, a) Explain leadership styles to fit cultur...

a) Explain leadership styles to fit cultural differences and effectively operate in global markets. b) Explain the principal theories of leadership and motivation, and Explain t

Discuss the importance of job satisfaction in organisations, Question 1: ...

Question 1: (a) Define the concept of ‘organisation' and ‘organisational behavior' (b) Discuss the importance of job satisfaction in organisations. Question 2: (a) D

Market attaractiveness, what is market rivalry of the ge 9 cell matrix

what is market rivalry of the ge 9 cell matrix

Supply chain logistics management, Create an original cost structure exerci...

Create an original cost structure exercise/problem

Primary system development models, Problem 1. Identify three types of s...

Problem 1. Identify three types of systems or system upgrades that may be ideal candidates for a Waterfall Development Model strategy Identifying and explaining the three

Caselet, What should Mr. Sharma have done to avoid the misunderstanding?

What should Mr. Sharma have done to avoid the misunderstanding?

Define the wordings of b. higgins about economic development, Define the wo...

Define the wordings of B. Higgins about Economic Development. According to the wordings of B. Higgins, about the economic Development as, "Entrepreneurship is meant the action

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd