User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Business reporting and analysis, You are required to prepare a report for a...

You are required to prepare a report for a potential investor setting out the financial strengths and weaknesses of David Jones Ltd, after: 1. Interpreting and analysing

Concept of leadership and management, Understand the concept of leadership ...

Understand the concept of leadership and management, and demonstrate sound knowledge and understanding of the concepts, theories and disciplines which underpin business and managem

Explain the theories of belbin and tuckman, Mr. Brian Smith is the 0fficer-...

Mr. Brian Smith is the 0fficer-in-charge of a group of 15 persons, all posted in the correspondence/registry services of the Texman Services, a company in the insurance business.

Explain the characteristics of a traditional society, Problem 1 (a) Des...

Problem 1 (a) Describe the difference between the concepts "development" and "social change" as social implications across international boundaries. (b) Illustrate what medi

Implement performance management system in organization, Question 1: (a...

Question 1: (a) Describe the process through which you would proceed to implement a Performance Management System in your organization. (b) What are the main problems that y

Write brief notes on the dictionaries and encyclopaedias, QUESTION 1 (a...

QUESTION 1 (a) Write brief notes on the following: (i) Dictionaries, (ii) Encyclopaedias (b) On what occasions would you use them? (c) Name a few that are found in librar

Describe the basic control process, Problem 1: (i) Describe the basic ...

Problem 1: (i) Describe the basic control process. (ii) Show whether control is always possible and necessary in an organization. Problem 2: (i) Using appropriate

Corporate advertising, Corporate Adver tising: A sub functions...

Corporate Adver tising: A sub functions of company communication that different from product publicity or marketing communication. Instead of trying to sell an organiz

Implement conditional formatting, a) Implement conditional formatting to sh...

a) Implement conditional formatting to show that if the total spent before VAT is £1000 or more, the cell will be highlighted in red to show that discount has been earned. b) In

What is meant by inventory, QUESTION 1 What is meant by inventory? 2...

QUESTION 1 What is meant by inventory? 2 Name the typical items carried in inventory 3 What are the assumptions for the Economic Order Quantity (EOQ)? 4 What are the c

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd