User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Tqm implementation, At this stage as senior managers becomes committed ...

At this stage as senior managers becomes committed and involved in preparing the plan for TQM implementation they start to : a. Point out the benefits of TQM for the o

Domestic market-based organization, Scenario - Imagine you are a newly grad...

Scenario - Imagine you are a newly graduated MBA who has just been appointed as a special consult to the CEO of a major domestic market-based organization. They wish to expand into

How will environmental management tools be used, Tourism development places...

Tourism development places additional pressure on the environmental resources upon which it is based, compromising the future prospects of the local population and, indeed, the ex

Dumping and economics of scale, I need the assignment on dumping and extern...

I need the assignment on dumping and external economics of scale with presentation on power point and summary about these two topic in 1000 words

Computerization, what is computerization

what is computerization

Submit an environmental impact assessment, Question: A promoter propose...

Question: A promoter proposes to construct a stone crushing plant on the Eastern coast of the island. (a) Discuss whether he needs to submit an Environmental Impact Assessme

Recruitment, what are the challenges constrain that are found in recruitmen...

what are the challenges constrain that are found in recruitment

Discuss the steps of the writing process, Question 1: (a) Explain the ...

Question 1: (a) Explain the Communication Process Model and elaborate sequentially through the use of this model the various stages that can ensure effective business communic

Explain market development life cycle, A) Explain what the dependent variab...

A) Explain what the dependent variable referred to by Delone and McLean (2005) is and how it is depicted. Outline how practitioners might use the Delone and McLean framework to ana

Internal culture of the organisation , Describe how you, the manager of the...

Describe how you, the manager of the business, would use two (2) different forms of visible organisationl culture to encourage staff to learn to be "innovative" and expect, and cop

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd