MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

How is production budget determined, How is production budget determined? ...

How is production budget determined? A production budget determines the cost of producing the calculated volume of saleble products. The production plan is computed in terms of

Operate, What is the best business these days

What is the best business these days

Explain different kinds of managers within an organisation, Question 1: ...

Question 1: ‘Planning is a means to an end, a method used to position an organisation, through prioritising its use of resources according to identified goals.' Show the ad

Communism, importance of communism?,,to a business?

importance of communism?,,to a business?

Business rules for management system of a company, The following set of 'ru...

The following set of 'rules' apply to the operational procedures and practices of the XYZ Shop you have been contracted to build a management software application for. These rules

Office management, identify and explain the major problems in the case

identify and explain the major problems in the case

Discuss the essential qualities of robust opportunities, Question 1: Be...

Question 1: Before beginning new ventures entrepreneurs need to acquire essential information. Discuss (a) the major information collection methods, and, (b) crucial infor

Illustrate the total quality management briefly, Illustrate the Total Quali...

Illustrate the Total Quality Management briefly. Total Quality Management (TQM) is a system approach to quality within all spheres of the organisation. TQM implies meeting the

CON216 - Legal Consideration in Contracting, An inventor developed a new tu...

An inventor developed a new turbofan blade for jet engines. He obtains a patent for the new design and sells all his patent rights to the design to Acme Jet Engine Company. Acme th

#title managing communication, carry out appropriate changes to improve the...

carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge in your organisation

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd