MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Case , Hi i have some questions that needs to be answered from a case study...

Hi i have some questions that needs to be answered from a case study

Analyze the weaknesses of the eia system, "In the past two decades Mauritiu...

"In the past two decades Mauritius has experienced an unprecedented boom in the tourism industry. Tourism activities are mostly concentrated on the coastal zone and over 90% of th

Functions of management, various function of management that constitute pro...

various function of management that constitute process of management

Managing Customer Relationships, Hello, Please I need help asap. I have $40...

Hello, Please I need help asap. I have $40 for 4 pages assignment. it is just to answer 4 questions and it is due tomorrow midnight. Please let me know asap. Tianna Thank you

Frauds of the century: the case of bernard madoff, what were the ethical is...

what were the ethical issues involved in the madoff case?

Send the mail to all the staffs, QUESTION Nathan is the floor Manager a...

QUESTION Nathan is the floor Manager at Bell Enterprise. Lately he has been concerned with staffs not respecting the lunch hours. He has warned them but with no avail. He then

Critical, MHow in a free society like the U.S., can a small group of people...

MHow in a free society like the U.S., can a small group of people continually control so much of the wealthiness 100 words accepted#

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd