User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Business Environment, Hello pls how do I send the details of the questions?...

Hello pls how do I send the details of the questions? Because is really long.

Write short notes on casual labour, Q. What do you mean by casual labour an...

Q. What do you mean by casual labour and what are the rules for their recruitment and benefits admissible to them after they attain temporary status. Write short notes on casual

Benefits, inportant banafits of business communission

inportant banafits of business communission

What are the scopes of management information system, What are the scopes o...

What are the scopes of Management Information System? Scope of Management Information System is: a. For giving timely, accurate, relevant and whole information. b. For gi

Discuss the negotiation principles, Discuss the Negotiation Principles surr...

Discuss the Negotiation Principles surrounding the outsourcing contracts. Negotiation - meaning - Factors that determine Negotiation - relative negotiating position, the object

Ojectives and functions of the central bank of mauritius, QUESTION 1 D...

QUESTION 1 Discuss the various methods available to deal with exchange rate risk and interest risk via the financial markets. QUESTION 2 What are the main objectives a

Problem based on Deregulation in india, a) Some of the dangers/risks might ...

a) Some of the dangers/risks might include: Cultural differences -British and American businesses may not be aware of the norms and cultures in India. For example, the clot

Sale management, state the reasons why you choose marketing as a profession...

state the reasons why you choose marketing as a profession

Business communication, topic for change the world speech

topic for change the world speech

Explain the difference between in two types of presentation, QUESTION ...

QUESTION a) The baseline for making effective presentations is the ability to differentiate between informative and persuasive presentations. Explain the difference between

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd