MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Small business enterprises, Small Business Enterprises (SBE's) do play a ma...

Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth

What are behavioural barriers to intercultural communication, QUESTION ...

QUESTION "Cultural differences affect intercultural encounters, usually by leading to misunderstanding or conflict, at both the individual and the group level" (a) Explai

Business process modelling notation, You must create a fictituous supply ch...

You must create a fictituous supply chain (loosely based on a real world system) that has at least three companies A, B and C.  Each company will have its own ordering, invoice and

Explain the term environmental sustainability, Question 1: (a) Define a...

Question 1: (a) Define and explain the term ‘environmental sustainability'. (b) Explain on guiding principles underlying the different strategies and action plans in environ

GE matrix components, What are the characteristics of each component of the...

What are the characteristics of each component of the GE matrix?

Difference between informative and persuasive presentations, QUESTION (...

QUESTION (a) Describe the difference between informative and persuasive presentations and describe the key strategies for each of these types of presentations. (b) Why is it

PURCHASING AND SUPPLY SYSTEM, STEPS TO BE FOLLOWED IN THE PROCESS OF EVALUA...

STEPS TO BE FOLLOWED IN THE PROCESS OF EVALUATING PURCHASING AND SUPPLY SYSTEM

Describes the ideal contents of each package, The following assignment is t...

The following assignment is to be drawn using any software drawing package you have access to (Gliffy, PowerPoint, Visio, etc.). Identify and label all components. Make sure it

Explain the various stages in team development, Question 1: (a) It is a...

Question 1: (a) It is assumed that the practice of Human Resource Management considers people to be the organisation's key resource, and organisational performance largely depe

What are the causes of organisational change, What are the causes of organi...

What are the causes of organisational change? Causes of Organisational changes are as given below: (1) External pressures: a. Change into Equipments and Technology also

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd