MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Phases of business process reengineering, According to perter F. Drucker R...

According to perter F. Drucker Reengineering is new and it has to be done. The tasks experts agree upon to successfully perform BPR can be grouped into seven steps or p

Benefits of e-business to organisations, QUESTION (a) With the help of ...

QUESTION (a) With the help of appropriate examples, describe Porter's five forces model for e-Business companies. (b) Explain briefly two measures organisations may adopt to

Explain what you understand by the term internal environment, Question : ...

Question : Many business people tend to forget the importance of the internal environment for the success of their organisation. They rather give more importance to the impact

Evaluate three business strategies of contradiction, Ian Davis took over th...

Ian Davis took over the position of MD at McKinsey & Company in 2003. He has numerous opinions from in-house colleagues about future directions of the firm. But as the textbook (Tr

Explain the advantages and disadvantages of partnership, Q. Explain the adv...

Q. Explain the advantages and disadvantages of partnership? Advantages of Partnership Firm 1. Easy formation: A partnership firm can be formed without any compulsory lega

Logical analysis of daily business, Jane Parton, the proprietor of Deli Pa...

Jane Parton, the proprietor of Deli Parton, sells specialty breads for $3.95 each.  She buys these from a baker-supplier for $2.45 per unit. Since Jane wants to maintain Deli Pa

Inquiry, hello, am currently taking up my masters thesis and my panelist ad...

hello, am currently taking up my masters thesis and my panelist advices me to use walton model as the main subject of my research paper...i would like to ask for help in the guidel

Procedures and decisions implemented at the workplace, Question 1: One ...

Question 1: One of the basic causes of industrial accidents concerns safety policies, procedures and decisions. (a) Clearly explain what should safety policies, procedures a

What do you understand by the term viral marketing, QUESTION a) Top Mob...

QUESTION a) Top Mobile Company ltd deals in mobile phones. For the last two years, the company has been using traditional marketing tools like newspapers, pamphlets and radio t

Shoppers stop, core competencies of shoppers stop

core competencies of shoppers stop

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd