User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Use of information system in business, Q. Use of Information system in busi...

Q. Use of Information system in business? The utilization of information system has been increasing day by day. It assists to give a competitive advantage over business rivals.

Describe the problem in this case study, QUESTION Instruction- Read th...

QUESTION Instruction- Read the following case study and answer the questions below Wesley, a newly appointed room attendant supervisor's, productivity has not been as expe

When is the 1948s factories act applicable, When is the 1948s factories act...

When is the 1948s factories act applicable? 1948s factories act is applicable to any factory wherein ten or more than ten workers are working. The 1948s factories act has a pro

The use of var for capital requirement for market risk, Question 1 Identif...

Question 1 Identify and assess the different IRR measurement techniques implemented in a bank Question 2 Describe the use of VaR for capital requirement for market risk Ques

Explain the difference between in two types of presentation, QUESTION ...

QUESTION a) The baseline for making effective presentations is the ability to differentiate between informative and persuasive presentations. Explain the difference between

Finance, finance via internet

finance via internet

The Marketing Environment : Consumers Confound Marketers, Identify all envi...

Identify all environmental factors that can affect the demand for consumers durables and assess the magnitude and direction of there impact.

What are the relevant components of an e-business model, Problem 1: (a)...

Problem 1: (a) What are the relevant components of an E-business model? (b) What is an Electronic Payment System? Why is it important? (c) Explain how payment gateway

Why people resist organizational change, Question : Reynolds (2004) sug...

Question : Reynolds (2004) suggested that to create a learning culture that acts as a growth medium it is necessary to develop organizational practices that raise commitment am

Methods for delivering a presentation, QUESTION (a) Describe the four m...

QUESTION (a) Describe the four methods for delivering a presentation and explain which type of delivery is the most appropriate. (b) The first step in planning a presentatio

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd