MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Marketing interface, mention 5 measures that will make a dis pleased custom...

mention 5 measures that will make a dis pleased customer patronize the school canteen

Theory x and y of mcgregor, 1. Corporate Social Responsibility remains as a...

1. Corporate Social Responsibility remains as an essential part of business practice today. It can improve the reputation of the organisation since stakeholders will know the costs

Definition of 5s, 55 is a participative programme. It is a effective appro...

55 is a participative programme. It is a effective approach of improving the work environment and total quality. It become a base for continuous improvement in the organizatio

Public systems management, luther gulick and lyndall uruick identified seve...

luther gulick and lyndall uruick identified seven management functions coined POSDCORB,explain the role of the model in converting a given policy into useful outcomes

What are the functions of trade unions, What are the functions of Trade Uni...

What are the functions of Trade Unions? The functions of trade unions are as follow: a. The provision of friendly services as like a place for leisure pursuits, information

How is the hardworking important for an entrepreneur, How is the hardworkin...

How is the hardworking important for an entrepreneur? Hardworking: Usually they are called workaholics. Here for work, is worship for then. They place in continuous effor

How is pricing affected in marketing management, How is pricing affected in...

How is pricing affected in marketing management? Pricing: The price of the products is implies whereby manufacturers acquire a fair return for their labour and replace/ra

Explain how you would write a scientific grant, Question 1: a) Your su...

Question 1: a) Your supervisor and you have different expectations and you start to realise that poor communication is getting in the way of your progress. Discuss strategi

OPERATING CYCLE, DISCUSS THE APPLICABILITY OF OPERATING CYCLE IN VEGETABLE ...

DISCUSS THE APPLICABILITY OF OPERATING CYCLE IN VEGETABLE GROWING BUSINESS

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd