MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

How is the break-even point computed, How is the break-even point computed?...

How is the break-even point computed? The BEP (Breakeven point) can be computed by using the given relation as follows:                             BEP = F/(1 – V/P)

Discuss the essential components of a business plan, Adam's Big Leap O...

Adam's Big Leap Over the past five years or so, Adam has been working as Supervisor for King Burger and considers himself very fortunate to have landed in such a perfect job r

Describe the three communication channels, QUESTION (a) Your director h...

QUESTION (a) Your director has requested you to explain to newly recruited officers of the marketing department the importance of developing presentation skills and the differe

Analysis on organisation internal or external environments, Introduction ...

Introduction Give a brief account of the history of the company and trace the evolution of its strategy over time. As part of this introduction, identify the organisation's cur

Switchover to product oriented from process oriented layout, Switchover to ...

Switchover to Product Oriented Layout from Process Oriented Layout Advantages offered by Switchover to Product Oriented Layout from Process Oriented Layout: As bein

ABC LIMITED, List some scientific decision aids that you may prescribe to i...

List some scientific decision aids that you may prescribe to improve the situation.

Human resources management , Performance management is a means of getting b...

Performance management is a means of getting better results from the organization, team and individuals. Discuss this statement highlighting the importance of performance appraisal

Compare e-business to e-commerce, QUESTION (a) Define e-commerce from a...

QUESTION (a) Define e-commerce from a communication and a commercial perspectives. (b) Compare e-business to e-commerce. (c) Distinguish between Brick-and-mortar and Clic

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd