User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Organiation desgin, How could technology help solve the problems at the fro...

How could technology help solve the problems at the front desk? Explain what you propose very specifically and clearly. Please do not give round-about general answers.

logistics, whats the economic justification for rapid growth of preminum p...

whats the economic justification for rapid growth of preminum package serivices

Proposal arguments, the strategies that are used to strengthen a proposal a...

the strategies that are used to strengthen a proposal argument and examples of each.

Stakeholders, ABC Ltd.  wants to communicate about its corporate image to a...

ABC Ltd.  wants to communicate about its corporate image to all its stakeholders and also to the general public. As an advisor, how do you recommend them to do it.

Electronic surveillance of employees, 1. Explain where an employee can reas...

1. Explain where an employee can reasonably expect to have privacy in the workplace. Employees can reasonably expect to have privacy in the workplace as it pertains to issues su

Marketing, micro and macro environment assignment example

micro and macro environment assignment example

What are the steps in developing a product, What are the steps in developin...

What are the steps in developing a product? The various steps included within developing a product are as follows: 1. Acquire New Ideas through initiating, adaptation, throu

Describe strategic businesses - it alignment perspective, Briefly describe ...

Briefly describe two strategic businesses- IT alignment perspectives, proposed by Henderson and Venkatraman (1993), where the IT strategy is the "enabler" of business strategy. For

Left or Right, if you were one of the other foremen, what could you do to m...

if you were one of the other foremen, what could you do to make rajinder?s transition easier?

Implementation of tqm, Implementation of TQM Implementation of TQM is ...

Implementation of TQM Implementation of TQM is not an easy task as it requires a total change in organizational culture shifting of responsibility to management and

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd