MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

What is meant by the term hawthorne effect, Question : (i) Analyse ...

Question : (i) Analyse Ray Carr's working life in relation to Mallow's hierarchy of needs. (ii) (a) What organisational structure might have been set up to improve the

Marketing Management, Steps involved in designing a channel system, Marketi...

Steps involved in designing a channel system, Marketing Management

How will an investor earn risk less arbitrage, Question: 1. What factor...

Question: 1. What factors might an individual investor take into account in determining her or his investment policy? 2. Distinguish between fundamental and technical securi

Affects of packaging and sales promotion in marketing, How is packaging and...

How is packaging and sales promotion affected in marketing management? Packaging: Packaging is a significant activity of a sales promotion department since an attractive

STRATEGIC HUMAN RESOURCE MANAGEMENT, Explain the personal benefits of learn...

Explain the personal benefits of learning the unit of STRATEGIC HUMAN RESOURCE MANAGEMENT to BBM student

Explain the organisational structure, Probelm 1: An organisational stru...

Probelm 1: An organisational structure defines how job tasks are formally grouped and coordinated. (a) What are the key elements considered when designing an organisation's

What is a digital certificate, QUESTION At the heart of Public Key Infr...

QUESTION At the heart of Public Key Infrastructure (PKI) is encryption. Encryption is the process of scrambling data in such a way that it is difficult, expensive, or time cons

Discuss the negotiation principles, Discuss the Negotiation Principles surr...

Discuss the Negotiation Principles surrounding the outsourcing contracts. Negotiation - meaning - Factors that determine Negotiation - relative negotiating position, the object

Applied theory, what are the drawbacks in classical and neo classical theor...

what are the drawbacks in classical and neo classical theories of management

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd