MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Compare e-business to e-commerce, QUESTION (a) What are the factors tha...

QUESTION (a) What are the factors that would cause a company to continue doing business in traditional ways and avoid electronic commerce? (b) Compare e-business to e-commer

Demonstrate your business research skills, This semester-long project provi...

This semester-long project provides an opportunity to demonstrate your business research skills, your financial acumen, and your understanding of how different business models, str

Important provisions for employee employment of young person, What are the ...

What are the important provisions for employee employment of young person? The provisions for employment of young person are as below: a. Prohibition of employ of young chil

Planning process control network, The process controls mainly pertain to t...

The process controls mainly pertain to the activities which are required to be carried out at any particular stage of the process. Often the final product will comprise of a

What is meant by planning, QUESTION 1 i) Explain what you understand by...

QUESTION 1 i) Explain what you understand by the term internal environment of an organisation ii) Discuss how managers can reduce the influence of the specific external envi

Report on transformational leader, how to write report on transformational ...

how to write report on transformational leaders as my leader is chistopher luxon how to find the material, how to write. for getting good scores

BSHS 382 Version 3 Research and Statistics for the S, What are the basic pr...

What are the basic principles for humane treatment of human subjects in research?

#a review of two articles, prepare review of articles on the role/impact/co...

prepare review of articles on the role/impact/contribution of information system in business

Describe the basic control process, Problem 1: (i) Describe the basic ...

Problem 1: (i) Describe the basic control process. (ii) Show whether control is always possible and necessary in an organization. Problem 2: (i) Using appropriate

Applied theory, what are the drawbacks in classical and neo classical theor...

what are the drawbacks in classical and neo classical theories of management

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd