User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Understand by the term business process re-engineering, Question: a) Ou...

Question: a) Outline the main sections of a feasibility report and briefly explain the purpose of the typical contents of each section. b) Examine the factors management mus

non verbal communication, Describe three specific situations at the workpl...

Describe three specific situations at the workplace where positive non verbal communication could be used effectively to enhance verbal communication.

Discuss the functions of a theory in communication, QUESTION 1 What acc...

QUESTION 1 What according to you are the essentials of effective communication? QUESTION 2 List out and discuss the various factors that affect communication. QUEST

Evaluating a training programme as suggested by kirk patrick, Question 1: ...

Question 1: Describe the four levels of evaluating a training programme as suggested by Kirk Patrick. Question 2: Using external organizations to train employees can

Processes of problem solving and decision making, QUESTION Instruction...

QUESTION Instruction- Read the following case study and answer the questions below On a Saturday night at one in the morning Mr and Mrs Samuel, repeated guests of Marriott

Free-market quantity of public goods, We said in class that public goods in...

We said in class that public goods involve externalities. Are the externalities associated with public goods generally positive or negative? Use an example in your answer. Is th

#title.Management Science, How do i fomulate the linear programming model

How do i fomulate the linear programming model

Sales territory management, Sales Territory Management: To be efficien...

Sales Territory Management: To be efficient and effective the outside sales staff requires to be well managed and focused in their daily activities. The way they direct their

Sales communication techniques, Sales communication techniques: Sales ...

Sales communication techniques: Sales communication techniques will provide some helpful techniques to use while communicating with customers. We will look at the dos and d

Electronic purchase orders, QUESTION 1 (a) Requirements engineering is ...

QUESTION 1 (a) Requirements engineering is the process of discovering, documenting and maintaining a set of requirements for a computer - based system. What are requirements?

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd