User Account

All Pages

MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

How can the internet be used as a business intelligence tool, Question 1: ...

Question 1: (a) Compare and contrast the traditional value chain configuration with that of the value shop. Give appropriate examples to illustrate your answer. (b) Given th

Abhishek, kajfklafj

kajfklafj

Who needs public relation, Who needs Public Relation? a) Businesses ...

Who needs Public Relation? a) Businesses b) Non-profit Organizations c) Educational Institutions d) Government Organizations e) Sports Teams and Leagues f)  Ente

Is performance management beneficial to the organisation, Question 1: P...

Question 1: Performance management is beneficial to the organisation only. Explain? Question 2: Many organisations get a lot of resistance from employees when they try

Write a short note on information system analysis, Q. Write a short note on...

Q. Write a short note on Information System Analysis? Ans. System analysis is the analysis of the trouble that the organization will try to solve with an information system. It

Foreign language might hinder communication-global office, a) Foreign langu...

a) Foreign language might delay communication due to any of the given below reasons (not an exhaustive list): misinterpretation or not understanding messages expressed in a

Discuss the essential components of a business plan, Adam's Big Leap O...

Adam's Big Leap Over the past five years or so, Adam has been working as Supervisor for King Burger and considers himself very fortunate to have landed in such a perfect job r

#title.Analyzing an organization using Nadler & Tushman’s Mo, Ask question ...

Ask question #Minimum 10Project Subject: Analyzing an organization using Nadler & Tushman’s Model 1- Use the Nadler & Tushman’s congruence model to describe your organization or an

What are the some affected factors in morale, What are the some affected fa...

What are the some affected factors in Morale? Several affected factors in Morale are as follows: a. Organisational efficiency b. Objects of the organization, which is, wh

What is the prime aim of a good inventory control, What is the prime aim of...

What is the prime aim of a good inventory control? A good inventory control will aim to: 1. Procure material of good quality within time 2. It doesn’t to face shortage of

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd