MEQA501, Business Management

Assignment Help:
Today is your first day working for MarmaMed, a firm that produces and sells a small range of medical diagnostic products. MarmaMed’s main product is the DiagnoKit™, a simple-to-use test for the rapid diagnosis of Hepatitis C. The test is intended for use by trained personnel in medical facilities, clinical laboratories, emergency care situations, and physicians'' offices as a screening assay capable of providing a result in less than 30 seconds. There is only one competing product in the marketplace, the HepaFind™, which is manufactured by the firm JerryPharma .

Last week, MarmaMed’s business analyst, Jo Green, didn’t show up for work. Rumour has it that Jo went to Vegas for the weekend and ended up joining Cirque du Soleil, but nobody really knows. The police have been informed.

Before she disappeared, Jo was working on an important and time-sensitive project for MarmaMed’s CEO, Harry Harrison. The project involves four interrelated tasks:

1. Estimate an empirical demand function for DiagnoKits™.
2. Interpret the estimated demand function for DiagnoKits™.
3. Make pertinent recommendations to senior management based on the empirical demand
function.
4. Write a short report summarizing the results of the analysis and any recommendations.

Harry asks you to complete the project. He tells you that he’s particularly interested in knowing
if the current price of the DiagnoKit™ is optimal and, if not, whether it should be increased or
decreased. He tells you that the current price of a DiagnoKit™ is $30.00 and that since the
production process has been set up, the marginal cost of producing additional kits is essentially
zero. Harry is also interested in knowing whether or not the firm’s advertizing expenditures
over the last three years have been a good investment and anything else relevant that your
analysis uncovers.

You only have a week to complete the analysis, interpret the results, and summarize your
findings and recommendations in a brief report. Harry tells you that the main body of the
report must be short (a 1000 words at most excluding the title page and any appendices), to
the point, and not overly technical. He tells you that his formal knowledge of mathematics,
economics, and statistics is somewhat limited, and asks you to keep that in mind as you write
the main body of the report. Nevertheless, your conclusions and recommendations must be
based on a rigorous analysis of the available data and you should provide a concise summary of
any technical details in an appendix. Harry also tells you to be explicit about any important limitations that your analysis might have.

Related Discussions:- MEQA501

Define stage for their six sigma initiative, North Shore University hospita...

North Shore University hospital in Manhasset NY is part of the North Shore Long Island Jewish health system. The third largest non-sectarian health system in the US. The management

Business in post american world, do you believe that adaptive unconscious c...

do you believe that adaptive unconscious creates false memories?

Logical analysis of daily business, Jane Parton, the proprietor of Deli Pa...

Jane Parton, the proprietor of Deli Parton, sells specialty breads for $3.95 each.  She buys these from a baker-supplier for $2.45 per unit. Since Jane wants to maintain Deli Pa

Ocr’s examination paper blunder, OCR’s examination paper blunder Expla...

OCR’s examination paper blunder Explanation and Identification of any two barriers to effective communication: e.g. jargon, technical faults, misunderstandings or poor communi

Risk can be both good and bad. briefly discuss, QUESTION (a) Discuss wh...

QUESTION (a) Discuss why effective communications are particularly important in project teams and give examples of formal and informal communication channels that are likely to

Proposal to shift focus from one product to another , Proposal to Shift Foc...

Proposal to Shift Focus from One Product to Another in a Company The new proposal by marketing team to shift focus to offering products that are niche in nature by virtue of r

Explain about the term leadership in brief, Explain about the term leadersh...

Explain about the term leadership in brief. Leadership: It is the process of influencing a group into an exact situation at specified point of time and in an exact set of

Business research report, You have been hired by Austrade to write a report...

You have been hired by Austrade to write a report advising on the attractiveness of Australia for manufacturing and service operations competitiveness. Your task will be to conduct

Elaborate on the non-verbal communication, QUESTION (a) Determine the t...

QUESTION (a) Determine the ten factors that lead to a successful individual counselling between the counsellor and the client. Answer with examples and one case study. (b) E

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd