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Mega marketing:
It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties in order to enter or operate in a given market.
Inter segment cooperation: the best way to mange segments is to appoint the segment managers with the sufficient authority and responsibility for building their segment's business. At the same time, segment managers should not be so segment focused as to resist cooperation with the other company personnel.
4 p''s of marketing
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
What do you mean by Business to Business in e-commerce? B2B stands for Business to Business , it is the type of e-commerce. This is a mode of conducting business among two
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
Explain the stages in the Product Life Cycle with examples.
need help!
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
Q. Explain the different Objectives of the advertising? Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Wit
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