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Mega marketing:
It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties in order to enter or operate in a given market.
Inter segment cooperation: the best way to mange segments is to appoint the segment managers with the sufficient authority and responsibility for building their segment's business. At the same time, segment managers should not be so segment focused as to resist cooperation with the other company personnel.
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
explain the various approaches that are followed by FMCG companies in test marketing
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
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