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Mega marketing:
It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties in order to enter or operate in a given market.
Inter segment cooperation: the best way to mange segments is to appoint the segment managers with the sufficient authority and responsibility for building their segment's business. At the same time, segment managers should not be so segment focused as to resist cooperation with the other company personnel.
pest analysis of any sbu
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
How should Shoppers? Stop develop its demand forecasts? Caselet 2 The
what is the difference between perception and positioning in marketing mix
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
what is international marketing
Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier. Forecasted annual demand for the part is 3200 u
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
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