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Mega marketing:
It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties in order to enter or operate in a given market.
Inter segment cooperation: the best way to mange segments is to appoint the segment managers with the sufficient authority and responsibility for building their segment's business. At the same time, segment managers should not be so segment focused as to resist cooperation with the other company personnel.
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
explain Henry Assael Model of buying decision behaviour along with diagram
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a
i submitted an assignment. that assignment is accessible to your site . i confirmed it beforehand. but some mishappening is there. its not in record perhaps that i got an assignmen
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Explain Henry Assael Model of buying decision behavior .
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
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