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Media Used by Competitors: While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider competitors as well as leaders of that industry. If advertiser doesn't consider competitors move regarding media then it is possible that advertiser's market share is taken by competitors. If industry-leader is utilizing T.V as media then the advertiser too should consider the same media. The advertiser should have a close watch on media-strategies and ad-budget of competitors. Nevertheless competitor's strategies must not be followed blindly as it is possible that decision of competitor is wrong.
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
consumer mind is a black box discuss
Henry Assael Model of buying decision behavior along with thediagram
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
The portfolio of products that a given organization produces for market consumption is the product mix.
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
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