Media plan, Marketing Management

Assignment Help:

What is a media plan?

A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the period is of 12 months but it can be for longer periods too. Sometimes time is 18-24 months because of product sales cycles. 

Planning for the another media plan should start 3-6 months before the end of the existing plan so as to maintain continuity to advertising and promotional activity. Media planning will ensure the most competent use of your advertising dollar and permit you to precisely forecast and budget your advertising expenditures.


Related Discussions:- Media plan

Examine the importance of using image attributes, The Mauritius Tourism Pro...

The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or

Shoppersstop, Draw the typical profiles of shoppers stop customers segments...

Draw the typical profiles of shoppers stop customers segments

Marketing, A. Identify the irritants, disappointments and annoyances of the...

A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.

What is psychographic or psychological segmentation, What is Psychographic ...

What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character

Explain major environmental issues, Problem 1 Given the importance of e...

Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env

Product life cycle, considering the concept of product life cycle, where wo...

considering the concept of product life cycle, where would you put video games in their life cycle

State the types of channels of distribution, State the Types of channels of...

State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s

Introduction to sales promotion, Sales promotion: Meaning & definition...

Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe

Requirements for market segmentation, Problem 1: Define the term motiva...

Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd