Media plan, Marketing Management

Assignment Help:

What is a media plan?

A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the period is of 12 months but it can be for longer periods too. Sometimes time is 18-24 months because of product sales cycles. 

Planning for the another media plan should start 3-6 months before the end of the existing plan so as to maintain continuity to advertising and promotional activity. Media planning will ensure the most competent use of your advertising dollar and permit you to precisely forecast and budget your advertising expenditures.


Related Discussions:- Media plan

Down market stretch, what is down market stretch and give some example?

what is down market stretch and give some example?

How is impact of promotional efforts determined, How is impact of promotion...

How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p

Description of algebra, In algebra, it seems appropriate that a sequence of...

In algebra, it seems appropriate that a sequence of content designed to help mother and father better comprehend Algebra's primary ideas should start with a description of Algebra

Brand policies and strategies, Brand policies and strategies:   Other b...

Brand policies and strategies:   Other brand policies and strategies are: 1.       Multiple brand policy: under this policy, the manufacturer uses different brands for his

Give the example of marketing communications mix, Give the example of Marke...

Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o

Promotion, i have to market a luxury soap for a company and than present a ...

i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,

Bassic strategy and organizational of resources, what is basic strategy and...

what is basic strategy and organizational of resources

Introduction to pricing decision, Introduction to pricing decision: ...

Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend

#tit, what is test marketing? explain the various approaches that are follo...

what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?

Define the concept of strategy decision in product line, Define the concept...

Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd