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What is a media plan?
A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the period is of 12 months but it can be for longer periods too. Sometimes time is 18-24 months because of product sales cycles.
Planning for the another media plan should start 3-6 months before the end of the existing plan so as to maintain continuity to advertising and promotional activity. Media planning will ensure the most competent use of your advertising dollar and permit you to precisely forecast and budget your advertising expenditures.
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
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Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
However, the survivability requirement (C7) may not be met even though all the traffic demands are satisfied. A mesh router that does not meet (C7) has to perform the augmentation
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
What necessitated the replacement of traditional advertising with positioning
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Service-firm-sponsored retailer franchise system
the implementation of the marketing mix
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